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Posts Tagged ‘videos’

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Twitter Wins the Super Bowl Game Again!

In Social Media on 02/13/2011 at 4:34 pm

For the second year in a row, the Super Bowl with 162.9 million people watching has set a record for American television viewing.  Not only was this year’s game the most-watched television event in history, but it also broke a Twitter record with 4,064 tweets per second during the final moments of the game.  That’s a whopping 243,840 tweets per minute!

Twitter is the new online water cooler that plays a huge role in promoting events and television premieres as well as keeping people tuned in.  Advertisers now have a real opportunity to engage their viewers during live TV and retain them for future television events as they turn to the second screen to express their likes or frustrations.  Super Bowl advertiser, CareerBuilder, leveraged organically trending topics by incorporating popular hashtag #brandbowl into their promoted tweets in order to increase visibility and buzz around their commercial.

Last month, eMarketer released a study that predicted 14% of Internet users (32,466,000) in the US would post updates and/or photos about the game on social networks, including Twitter, this year.  Those who consume online media rather than create it, spent Super Bowl Sunday monitoring stats or news related to the game, watching the ads, visiting Websites of Super Bowl advertisers, researching past Super Bowl games, and buying game memorabilia.

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Social Media Experienced Strong Growth in 2010

In Social Media on 01/16/2011 at 2:02 pm

When consumers need to find solutions, they actively seek content to find answers to their problems. It’s content that supplies those answers, in the form of text, video, audio, and social media – and consumers have almost unlimited ways to get that content. The difference today is that consumers are finding those answers coming from their peers, favorite brands and the media.

Everyone is a media company. Everyone is a publisher. If you publish online content to a blog, a microblog (Twitter), a social network, or a photo- or video-sharing site like YouTube and Flickr, you are a publisher. Today there are billion pieces of content all over the Internet. A recently released Royal Pingdom “Internet in 2010 in numbers” report demonstrates social content publishing continues to grow at a fast pace. Here are the latest social media growth numbers:

  • 152 million – the number of blogs on the Internet
  • 25 billion – the number of sent tweets on Twitter in 2010
  • 175 million – people on Twitter as of September 2010
  • 600 million – people on Facebook at the end of 2010
  • 30 billion – pieces of content (links, notes, photos, etc.) shared on Facebook per month
  • 2 billion – the number of videos watched per day on YouTube
  • 35 – hours of video uploaded to YouTube every minute
  • 186 – the number of online videos the average U.S. Internet user watches per month
  • 5 billion – photos hosted by Flickr (September 2010)

Read the complete report.

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