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Posts Tagged ‘Twitter’

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Oscars Real-Time Marketing: Which Brands Got It Right & Which Did Not

In Social Media on 02/24/2013 at 9:55 pm

Oscars-2013

We are an hour into the 85th Academy Awards and already, at least six brands are hard at work attempting to recreate what Oreo and Tide did during the Super Bowl blackout. With 273,000 tweets in before the Oscars have actually begun, it is no surprise that brands want to take advantage of this social media-driven night.

Let’s take a look at which brands are participating in the Oscars conversations and what kind of real-time content they are creating.  I also took a look at the impact of these activations on brand engagement and have assigned a letter grade to each brand for their efforts.

JC Penney:  The retailer giant is advertising during the Oscars tonight. They also changed their Twitter Handle biography to accommodate the Oscars and have created real-time content about red carpet moments. Instead of simply pushing out promotional messages about their store, they are delivering content that’s relevant to the Oscars and is of entertainment value.  The tweet that has received the highest engagement rate also happens to be their Promoted Tweet, which is how I discovered it.  The rest of their tweets are not supported with any paid media—these are also not getting as nearly as many “retweets” and “favorites.”  Because the activations have little relevancy to the brand and are only garnering attention with the support of paid media, I give JC Penney an A-.

Pantene North America – This P&G brand has been posting during E’s Red Carpet LIVE event both on Facebook and on Twitter.  The brand is only posting about their nominated spokespeople—Naomi Watts and Bradley Cooper.  On Twitter, the brand hijacked the organic #bestdressed trend, supporting it with a Promoted Tweet campaign.  Their Promoted Tweet is one of a behind-the-scenes photo of Naomi Watts.  Pantene is using hashtag #WantThatHair for tonight’s tweets.  I love the fact that Pantene is integrating their spokespeople into the Oscar conversation, giving the brand credibility to associate with tonight’s event. I also love that they’ve hijacked an organic trending hashtag. However, the posts are a bit too promotional and they’re not actually creating any new and fun creative that is based on real-time conversations.  For this reason, I give Pantene North America a B.

Colgate Optic White – This brand is live tweeting about the Oscars together with influencer, Jeannie Mai who is a makeup artist, an actress, and a TV personality.  All of the tweets are related to the actors’ beautiful, bright smiles.  They are using hashtag #brilliantsmile. The brand is also repurposing a Twitter giveaway (rules originally written for an August 2012 promotion), asking users to tweet a photo of their own red carpet smile and which actor/actress has the most #brilliantsmile. Ten lucky participants will get an Optic White kit. What I love about this campaign is that the brand is actually engaging viewers with an interactive, user-generated giveaway. However, the brand is only partially wave branding because they are only using pre-planned activations, but are not integrated any real-time content.  However, because the Optic White Twitter account did pop on my Topsy Pro list as one of tonight’s most influential users, I will give it some extra points.  I give this brand a grade of B+.

Skinnygirl Cocktails – Earlier today, Skinnygirl Cocktails launched their first TV spot during E’s Red Carpet LIVE show, featuring Bethenny Frankel.  They also tweeted throughout the day, posting photos of Oscar cocktail recipes using their product. Tonight, the brand is hosting an Oscars Twitter Party with a number of different beauty and fashion influencers.  The icing on the cake is their $2,500 donation to charity, Dress for Success, for each red dress worn at the Oscars tonight.  The brand is donating at least $7,500 to charity—Sally Field, Kerry Washington and Paul, the monkey who makes Oscar predictions have all worn red. This brand deserves the best grade for their wave branding efforts—the launch of a TV ad during the Red Carpet show provided the brand with credibility to own the night.  Their tweets were not only relevant to the Oscars, but they were relevant to the brand without being pushy or overselling.  Congrats Skinnygirl Cocktails, you get an A.

American Express – This credit card brand is also live tweeting tonight, but very sporadically. They are weaving in promotions for the synced Amex Card, small business (stylists and designers), and products that consumers can purchase via Twitter. Two weeks ago, AMEX announced their partnership with Twitter—now consumers can purchase products simply by tweeting. Today, the brand is leveraging the Oscars to heavily promote a wide variety of products that can be purchased via Twitter. They are also leveraging the organic #bestdressed hashtag.  However, since Pantene has bid more dollars on the same hashtag, the AMEX tweets are not appearing at the top of the Twitter timeline. Although I deeply respect AMEX for their innovating social media marketing efforts, I am just as disappointed about their Oscars activations tonight.  I give them a C+; at least they tried, right?

Samsung Mobile – This brand was one of the sponsors of the E’s Red Carpet LIVE show. They also have a Promoted Trend running on Twitter, which means they spent at least $200,000 to part take in today’s Oscar conversation.  The Promoted Trend is used to promote Galaxy Note 10.1 although the brand is rotating a wide variety of tweets. The way Samsung is aligning Galaxy to the Oscars event is by showing off the product’s sketch features.  The brand is showing Twitter users sketches of actresses’ dresses, creating truly real-time content.  I love the way the brand is using the product to create interesting, real-time Oscars content without being too promotional.  I give Samsung an A-.

Which brand do you think did a superb job riding the Oscars wave?

Leave a comment or share this blog and your selection with hashtag #oscarsRTM.  The social media industry is keeping a close eye on which brands use real-time marketing during the Oscars with this hashtag.

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Catchafire Honors Top 10 Social Good Mavens

In Social Good, Social Media on 11/18/2012 at 3:51 am

Yesterday Catchafire.org, the nation’s leading online pro bono network that connects talent and purpose, announced the Catchafire/Fast Company Most Generous Person Series, which recognizes game changing careers and inspiring acts of generosity beyond deep-pocketed philanthropy.  The series launched November 16 recognizing the Top 10 Social Media Mavens who use social media to do social good.  The series will continue through the winter honoring the most generous designers, tech founders, wall streeters, marketing gurus and filmmakers.

“The Generosity Series celebrates the potential we all have to become change agents in a really big way,” says Catchafire Founder & CEO Rachael Chong. “We’re all about making volunteering super effective by connecting talent to organizations that need that specific skill set. We believe that a great volunteer experience has the power to transform a person into someone who is more aware, more compassionate and actually activated by feelings of wanting to do good.”

Top Ten Social Media Mavens & Their Inspirational Quotes:

ARIANNA HUFFINGTON, PRESIDENT AND EDITOR-IN-CHIEF, HUFFINGTON POST

“People are hungry for meaning and a life lived as something more than just consumers. They want to play a role in the life of their communities and their country and make a difference in the lives of others”

NICHOLAS KRISTOF, COLUMNIST, THE NEW YORK TIMES; CO-AUTHOR, HALF THE SKY

“One of the paradoxes of the modern world is that it’s really hard to be completely altruistic, because altruism brings with it such selfish pleasures. So altruism isn’t a sacrifice, but a selfish pleasure.”

EDWARD NORTON, COFOUNDER, CROWDRISE; ACTOR

“We’re seeing the sphere of social networking mature in a way that’s very exciting. This is how people interact with each other and get things done. They share their personal and professional lives online. It should be no different when it comes to their philanthropic lives.”

SHAUN KING, FOUNDER, HOPE MOB

“People think and argue and debate about systemic change way too much and fight for it way too little. If all of the people that wanted a systemic change fought for it, they’d happen way more often. Sometimes, it just takes being the person that takes the first step.”

MARK HORVATH, CHIEF EVANGELISTIC OFFICER, INVISIBLE PEOPLE TV

“Twitter allows people to travel vicariously with me under a bridge or into a tent city in real time. But just like in the videos, the way that I stand out most is by sharing the good, the bad, and the ugly about homelessness.”

 CLAIRE DIAZ-ORTIZ, LEADER OF SOCIAL INNOVATION, TWITTER

“One of my greatest desires for the social good space on Twitter is that we will continue to see more and more content coming from the affected populations at hand – rather, from the folks who are often the recipients of aid and charity intervention.”

DANIELLE BRIGIDA, MANAGER OF SOCIAL MEDIA, NATIONAL WILDLIFE FEDERATION

“If you wouldn’t share your ask with your family or friends, don’t share it with your social media contacts. I think the biggest mistake I see is people thinking of social media as simply a marketing channel – it can be so much more than that if you let it.”

CHRISTY TURLINGTON BURNS, FOUNDER, EVERY MOTHER COUNTS; DIRECTOR/PRODUCER, NO WOMAN, NO CRY; SUPERMODEL

“ I think people respond to authenticity and consistency. Listen to others in your space and support those working on yours or related issues. Allow your audience to inform you too.”

JENNIFER JAMES, MOM BLOGGER FOR SOCIAL GOOD

“No one can make positive change in a vacuum and no one can make real positive change without consistency. Furthermore, a writer cannot make positive change if she isn’t truly immersed in the issue. In the case of writing for social change, knowledge is power.”

SCOTT HARRISON, CHARITY: WATER

“Many people think that our only form of giving is sacrificing big jobs and paychecks in the corporate world to work at a nonprofit. But I’m a big believer in eating your own dog food – not asking someone to do something that you’re not willing to do yourself. My favorite kind of generosity is “surprising.” The kind that can bring two people to tears because it comes at such a cost, and it’s so meaningful.”

Follow the conversation on Twitter with #GenerositySeries and learn more about Catchafire.org:

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How to Track Hurricane Sandy Through Social Media

In Culture, Digital Media, Social Media on 10/28/2012 at 7:50 pm

Every major broadcast network has hour-by-hour hurricane updates, but social media is still the best source of information for communicating and receiving information in real-time. With 4,749 Twitter mentions/hour of hashtag #Sandy, the social network provides an abundant amount of information quickly and efficiently. And even more importantly, you can get these alerts on the go, no matter where you are!

Here are the most-influential sites to visit:

The Weather Channel Social

The site pulls in all weather-related tweets based on one’s geographic location. Site visitors customize the Twitter dashboard by filling in their zip code after which they receive relevant tweets. The site also shows users which state has generated the greatest amount of tweets and allows users to click on each state to see the specific tweets within that location. The site also has updates on flight statuses within specific locations.

The New York Times Interactive Map

This interactive site allows visitors to look up the Hurricane Sandy forecast with their zip codes and track the storm’s current & projected paths. The site projects three different views of the hurricane: map, satellite and radar.

NASA Satellites

NASA demonstrates animated satellite imagery over the last two days, tracking Hurricane Sandy’s move from the Bahamas into the U.S. eastern seaboard. NASA satellites provide forecasters at the National Hurricane Center with infrared, visible, cloud height, temperature and rainfall data as Sandy continues to affect the U.S. East Coast.

Sesame Street Hurricane Kit

For those of you who have kids at home, Sesame Street has compiled a series of videos, tips and activities that can help young children learn more about hurricanes and natural disasters, help them feel safe, and cope with emotions.

Google Crisis Map

Google just launched an interactive crisis map that shows NYC residents evacuation zones, Red Cross emergency shelters, public alerts, traffic conditions, and links to other authoritative storm resources.

Top Twitter accounts to follow:

  • @fema: The official Twitter feed of Federal Emergency Management Agency
  • @MTAInsider: The official Twitter feed of the Metropolitan Transportation Authority of the State of New York
  • @NYGovCuomo – Official Twitter account for the Governor of New York State
  • @redcrossny – Official twitter stream of the American Red Cross Greater NY Region; serving NYC, LI, Lower Hudson Valley & Greenwich, Ct.
  • @twc_hurricane: The Weather Channel’s all-hurricane tweets
  • @NASA: Lovely satellite photos and animations of not-so-lovely storm
  • @breakingstorm: Real-time severe weather updates

For a complete list of accounts to follow, subscribe to the #Sandy Twitter List: https://twitter.com/femaregion2/new-york-state-sandy/members

Top Twitter Hashtags to follow:- s

  • #Sandy
  • #HurricaneSandy
  • #Hurricane
  • #Frankenstorm
  • #Sandypets
  • #Evacuation
  • #NYC

Must-have mobile apps:

  • Hurricane by American Red Cross (available via iTunes or Google Play): Includes real-time storm monitoring, locations of open Red Cross shelter, simple steps and checklists people can use to create a family emergency plan, preloaded content that gives users instant access to critical action steps even without mobile connectivity, toolkit with flashlight, strobe light and audible alarm, and badges users can earn through interactive quizzes and share on social networks
  • FEMA (available via iTunes, Blackberry App World or Google Play): This app contains preparedness information for different types of disasters, an interactive checklist for emergency kits, a section to play emergency meeting locations, etc.

Stay safe everyone!

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The Horses and Bayonets Meme Spreads Like Wildfire

In Culture, Social Media on 10/23/2012 at 2:59 am

“Horses and Bayonets” is just the latest meme emerging out of the election, following popular memes including Clint Eastwood’s chair, the 47 percent, Big Bird, Laughing Joe Biden and Binders Full of Women.  So prevalent have memes become this election season that savvy social media audiences are watching real-time events with an eye and an ear for what might make a meme.

It should be no surprise that the first “Horses and Bayonets” meme was published on Twitter just 6:37 after President Obama made that statement during tonight’s debate.  Within 3 minutes, the first Facebook Page went up and the site, http://www.horsesandbayonets.com was purchased by Don Hennick, employed at a non-profit organization whose global mission is to develop, promote and share positive tools for carbon negative living.

And, according to @GooglePolitics Twitter account, “horses and bayonets” was the top  rising search term tonight. On Twitter, @gov Twitter handle estimated 105,767 tweets per minute referencing the phrase, “Fewer horses and bayonets,” which was made at 9:45 p.m. tonight.

When discussing military spending at the third presidential debate, Governor Mitt Romney spoke about how the U.S. Navy needs more spending and that the amount of ships they had was higher before 1920. Obama came back with a quick zinger, told with such sarcasm that it is no surprise the “horses and bayonets” statement went viral.

Discover how memes start and spread in my interview with Ben Lashes, the world’s premier meme agent to meme stars like Scumbag Steve and Nyan Cat, for sparks & honey: http://bit.ly/BenLashesInterview.

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Making Strides in the Social TV Space

In Social Media on 08/09/2011 at 10:15 pm

TV is inherently a social medium—people gathered around the water cooler for ages to discuss last night’s television program. Now, this behavior has shifted to the digital world where people are discussing TV programs in real-time, across social media environments such as Twitter and Facebook, and within mobile environments like the social TV check-in apps, GetGlue, IntoNow, Miso and Philo. Social TV is still in its infancy—the television industry is striving to learn how social media conversations can inspire tune-in and affect ratings, and how they can monetize their social audiences.

However, a couple of TV-specific listening tools are emerging such as Bluefin Signals and Social Guide that are curating social media conversations amongst TV viewers, allowing brands to learn more about their viewers and how they are engaging with the network. Interestingly enough, the conversations across social media environments mirror actual TV ratings. For example, this season’s premiere of the Jersey Shore ranked in 9.7 million viewers while also dominating 62% of total TV mentions within social media environments, including 912,055 Twitter mentions, 51,507 on Facebook, 10,250 check-ins on GetGlue and 357 on Miso—more than all the other prime time shows.

What were the top 5 programs that TV viewers talked about in July 2011 across the social media sphere?

The Social Guide identifies Family Guy, SpongeBob Square Pants, Basketball Wives, Maury, and the Jersey Shore as the top five programs in the month of July that boasted the highest number of shares, unique followers and comments. You can also discover the top social shows in real-time, who your top social fans are in real-time, or for the past 7 or 30 days.

Although the social TV partners do not have answers to some of the questions the brands are asking, many are dabbling around with interesting and innovative offerings, not just for entertainment-based shows but also for CPG brands. For example, IntoNow partnered with Pepsi, allowing the first 500 potential consumers to tag Pepsi Max’s commercial and redeem a free Pepsi bottle at their local Target or CVS. In addition, LocalResponse’s recent acquisition of social TV check-in company, Philo, will allow local businesses to target responses to people who are watching similar content on TV, matching promotions to viewing behavior. Xbox, too, is forging ahead at connecting viewers to commercials in innovative ways. Xbox recently announced a new way for advertisers to target interactive experiences at consumers via voice and motion interactivity— called NUads — for users with the Kinect attachment. This technology will allow users to send reminders to their phones of their favorite shows by simply saying, “Xbox Schedule,” or to vote for their favorite American Idol contestant by simply waving their hand in front of the screen.

What Social TV developments are you most interested in?

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Beyond Search: Promoted Tweets Arrive to Users’ Timeline

In Social Media on 07/10/2011 at 10:36 pm

If you’re an avid Twitter user, you probably know how fast-paced Twitter is and have looked into several third-party apps like Tweetdeck to help you organize your tweets and keep up with your followers.  As a marketer, you more than likely asked yourself how many of your followers actually see all of your tweets.

Here is where the new Promoted Tweets come in, but first, let’s  briefly review the history of this paid Twitter offering.  Twitter first introduced Promoted Tweets, tweets called out at the top of Twitter.com search results, last April with ten select partners.  Up until now, Promoted Tweets  have heavily relied on Twitter’s search volume, which was relatively low, and did not generate nearly as many impressions as Promoted Trends that serve as a 24-hour roadblock. 

To provide more visibility to Promoted Tweets, Twitter is introducing Promoted Tweets in users’ timeline as BETA at the end of this month, available to a select few advertisers, including HBO and Discovery Channel.  The new offering is expected to roll out to the community at large in September. 

What does this mean for marketers?

Similar to Facebook’s Sponsored Stories, Promoted Tweets in users’ timeline (or as Twitter calls them, “Promoted Tweets to Followers”) will surface branded tweets to the top of the user’s timeline in order to ensure that your followers catch a glimpse of the message in a fast moving pace of Twitter.  Moving selected tweets to the top of your handle’s timeline will help optimize engagement with your brand’s most compelling and important messaging. 

If the brand is interested in geo-targeting its paid tweets, then the regular Promoted Tweets are the way to go, but if the brand wants to reengage their followers, the Promoted Tweets to followers/within the users’ timeline, work best.

How does it work?

The Promoted Tweets will appear at or near the top of the followers’ timelines based on relevance and resonance, and like with any Promoted Tweet, advertisers pay only when a follower engages (i.e. retweets, favorites, or replies at).  The number of Promoted Tweets that will appear in a follower’s timeline will be limited.  Consumers will never see an organic Tweet and the Promoted version of that Tweet in their timeline at the same time.  Like the regular Promoted Tweet product, the new offering is an auction-based CPE (cost-per-engagement) model. 

 If you’d like to learn more about the new Promoted Tweets or any of Twitter’s promoted products, let us know.

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Key Takeaways from the 140 Character Conference

In Social Media on 06/16/2011 at 9:57 pm

The two-day 140 Character Conference just wrapped up! Amazing speakers from all walks of life, from CMOs, startup CEOs and news anchors/producers to ex-convicts, musicians, lawyers, daddy bloggers, the homeless, and educators, have all graced the stage at 92Y.  The reoccurring themes at this year’s conference included crowdsourcing, social good, authenticity, innovation and transmedia. I’ve compiled key marketing-related takeaways (each) in 140 characters or less:

  • Customer Engagement
    • Two-way conversation and authenticity are crucial in being successful in social media
    • Engaging customers in physical activities engages 60% of the brain, not just 10%
    • Scale relationships, not audiences
    • It’s not about you, it’s about them. Start talking to customers who love you & learn about them, & they’re more likely to listen
    • Playboy’s key to success in social media is exclusivity! They use social to provide an inside look at Playboy, feedback, and more
    • Consumers will purchase from companies who invest more in customer engagement
    • Emotionally relevant content creates customer engagement
    • Engaging consumers with content is no longer enough; creating intimate relationships is more important now
    • Brands must have an open mind and share things about the brand with consumers in order to impact their decisions
  • Customer Service
    • Customer service is all you got. You have to learn about the likes and dislikes of your customers and cater to that
    • 68% of Turbo Tax customers are more likely to complete their taxes after getting help from their Twitter handle
    • Only 10% have heard from the brand after remarking on negative shopping experience
  • Location-based Networks
    • Foursquare is still trying to answer the question, “How can Foursquare can be used with consumer brands?”
    • Foursquare hints that the location-based network will begin experimenting with daily deals
    • The future in 4sq is unlocking real tangible goods based on influence with masses
    • What’s the worth of badges on 4sq? Having social media icons on billboards? Ridiculous! So what if you’re on FB? So is everyone
  • Social TV
    • 56% use the Internet when they watch TV, 40% use social networks
    • It’s nice to have Facebook fans, Twitter followers, but if that does not translate into viewers and Nielsen ratings, nothing matters.
    • There are roughly 1.65 billion likes on tv shows
  • Internal organization
    • Brands need to be openly organized and invest in their own employees–the cheapest media you can buy

Fun stats:

  • 40% have remarked on negative shopping experiences while 46% remarked positive experiences, 18% used Facebook, 8% use Twitter
  • Facebook reaches 73% of the US online population per month

Great quotes:

“Be one thing. Let your cause be one thing, one story and let people share that one thing” – @lizstrauss

“You want your ‘onlinelity,” personality and your brand to be cohesive.” – @alissasheley

“Don’t be honking just to honk; ask yourselves what you can be initiator of, the father of the big idea” – @themarketingguy

“We need a different kind of CMO now, not a chief of marketing officer, but like Seth Godin says, ‘a chief movement officer’” – @hankwasiak

“We used to buy consumers’ eyeballs, now we are buying consumers’ minds, souls & friendships.” – @hankwasiak

“Top 100 people on Twitter are TV! Producing compelling content on Twitter is not enough!” – @tijuanajackson

You can catch more information on the #140conf by following me on Twitter @irinaskaya

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Twitter Wins the Super Bowl Game Again!

In Social Media on 02/13/2011 at 4:34 pm

For the second year in a row, the Super Bowl with 162.9 million people watching has set a record for American television viewing.  Not only was this year’s game the most-watched television event in history, but it also broke a Twitter record with 4,064 tweets per second during the final moments of the game.  That’s a whopping 243,840 tweets per minute!

Twitter is the new online water cooler that plays a huge role in promoting events and television premieres as well as keeping people tuned in.  Advertisers now have a real opportunity to engage their viewers during live TV and retain them for future television events as they turn to the second screen to express their likes or frustrations.  Super Bowl advertiser, CareerBuilder, leveraged organically trending topics by incorporating popular hashtag #brandbowl into their promoted tweets in order to increase visibility and buzz around their commercial.

Last month, eMarketer released a study that predicted 14% of Internet users (32,466,000) in the US would post updates and/or photos about the game on social networks, including Twitter, this year.  Those who consume online media rather than create it, spent Super Bowl Sunday monitoring stats or news related to the game, watching the ads, visiting Websites of Super Bowl advertisers, researching past Super Bowl games, and buying game memorabilia.

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Marketing on Twitter with Delta Airlines and Edge Shaving Gel

In Social Media on 02/13/2011 at 4:22 pm

Twitter is approaching the 200 million mark in active users, 32 million of whom are U.S. based.  The micro-blog giant has become a branding tool for marketers used to inform followers of upcoming promotions, company events and news, or another means to manage PR crisis, provide customer service, or simply learn more about their customers.

Despite what the objective of your Twitter marketing is, the community management on this social network begins with a content strategy.  The number one reason that US Twitter users stopped following brands last year was because the branded content became repetitive or boring over time (eMarketer, April 2010).  Content is king on Twitter! And now there is even more pressure on brands to produce relevant, new and exciting content that will humanize the brand and resonate with the followers.

There are at least two brands that come to mind when we think of great examples of humanizing the brand on Twitter. It’s obvious that both Both Delta Airlines and Edge Shaving Gel have a plan in place that involves interaction with the customer besides just consuming their product or service.  These two brands are knocking the ball out of the park when it comes to customer engagement.

Delta Airlines leverages Twitter to deliver superior customer service and manage customer complaints.  Recognizing the shift in control from brands to customers with the advent of social media, Delta dissolves customer complaints by allowing passengers to skip the long check-in lines and rebook their flights or report lost luggage on Twitter.

Edge Shaving Gel launched an “Anti-Irritation” social media campaign back in September.  As part of this campaign, the brand seeks and responds to tweets expressing irritation, much with Edge’s #soirritating hashtag.  The brand solves Twitter users’ irritations by giving away pricey iPads and computers as well as YouTube videos.

What brands do you think have elevated Twitter campaigns to the next magnitude?

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Social Media Experienced Strong Growth in 2010

In Social Media on 01/16/2011 at 2:02 pm

When consumers need to find solutions, they actively seek content to find answers to their problems. It’s content that supplies those answers, in the form of text, video, audio, and social media – and consumers have almost unlimited ways to get that content. The difference today is that consumers are finding those answers coming from their peers, favorite brands and the media.

Everyone is a media company. Everyone is a publisher. If you publish online content to a blog, a microblog (Twitter), a social network, or a photo- or video-sharing site like YouTube and Flickr, you are a publisher. Today there are billion pieces of content all over the Internet. A recently released Royal Pingdom “Internet in 2010 in numbers” report demonstrates social content publishing continues to grow at a fast pace. Here are the latest social media growth numbers:

  • 152 million – the number of blogs on the Internet
  • 25 billion – the number of sent tweets on Twitter in 2010
  • 175 million – people on Twitter as of September 2010
  • 600 million – people on Facebook at the end of 2010
  • 30 billion – pieces of content (links, notes, photos, etc.) shared on Facebook per month
  • 2 billion – the number of videos watched per day on YouTube
  • 35 – hours of video uploaded to YouTube every minute
  • 186 – the number of online videos the average U.S. Internet user watches per month
  • 5 billion – photos hosted by Flickr (September 2010)

Read the complete report.

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