By Irina Skaya

You know the feeling of rediscovering your old the pinch-too-small Manolo Blahnik pumps in your decades-old closet or the taste of a favorite, mouth-watering cheesecake u haven’t had in years since you last went on sugar-free dietary protest? Well, I had this very feeling and taste when I found my social studies teacher from 8th grade on Facebook. She was my favorite teacher who although taught me a lot about our forefathers and the future—about life. I never thought in a million of years that Facebook would make me cry.

We all know that a strong emotional connect with the consumers define winning brands.  I often hear marketers say how Facebook and other social networks are just a fad. The reality is these marketers just don’t get it. Social networks and social media as a whole are not going anywhere. Why not? Because social networks have impacted our personal lives including the way we communite with our friends and family,  transformed the way we absorb news, music, games, and movies, changed how we fight against social causes, and more.

Don’t believe me?  Take a look at this remarkable video that shows the power of social media and that it’s here to stay.