QR codes are becoming more and more mainstream now although more brands integrate them than people scan them. Although Americans have been slow to adopt these compared to the Japanese, we’ve definitely seen QR codes integrated across many innovative campaigns. I’ve compiled a list of my favorite word wide uses of QR codes. Which one is your favorite?
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Ah, home, sweet home! It’s been a long and tiresome day, but very rewarding. After work, I headed over to a Digital Flash NYC event that featured two Mashable panelists, a diverse set of questions from the audience, and an open bar. Hopefully, the open bar liquor had something to do with the ditzy question from the back of the room–“Why would I read Mashable? I’m interested in fashion; who is wearing what”–asked by a former teacher. Either way, I met some amazing, new start-ups that I just couldn’t wait to write about. So here it goes…
What are some of the newly launched startups you’ve stumbled upon? Let me know.
By Irina Skaya
In the early 1900s, we relied on radio to transmit news such as the Titanic catastrophe; in the 1930s, we tuned into CBS to watch TV’s first coverage of a presidential election, and in the 1990s, we began to consume media more rapidly and more globally via the Internet. Last year, millions witnessed the presidential election of President Barack Obama, the nation’s first African-American president via live streams on social networks sites such as Facebook. Despite how our media consumption has vastly changed, it was the media networks that disseminated the news to the people. The earthquake in Haiti, with the exception of the Iranian and Moldavian Twitter revolutions is the first global catastrophic event that has truly shifted the way we consume news, placing citizen journalists in the epicenter of the journalism.
With many of the major communication lines down, media outlets, from television to newspapers, relied on user-generated content, including blogs, tweets, Facebook status updates, and YouTube videos to inform the public of the tragic event, emphasizing the importance and the power of social media today. According to Facebook, there have been 1,500 status updates per minute containing the word “Haiti” since the earthquake, with many desperately searching for relatives, uploading their photos on Facebook. The Facebook group called “EARTHQUAKE HAITI” has drawn more than 100,000 members since going up on Wednesday and dozens are being added by the second. The group’s Wall is acting as a real-time wire service with messages that range from cries for help from within Haiti to donation offers and information gathering websites.
Twazzup.com reports that there have been 5,176 tweets containing words, “Help Haiti” and hashtags “#Haiti” on Twitter. Yesterday evening, 218 quake iReports from Haiti were sent to CNN. As a result, CNN’s iReport had 1.4 million page views, a 240% increase over an September-October benchmark; the usual traffic is between 200,000 and 400,000 page views per day. Mobile has also played a key role in the Haiti quake, raising $3 million just for Red Cross alone via text messages.
For real-time Haiti coverage from citizen journalists follow the following tweeps:
http://twitter.com/fredodupoux
http://twitter.com/RAMhaiti
http://twitter.com/yatalley
http://twitter.com/zabelbok
To donate $10 to the Red Cross for Earthquake relief in Haiti, text Haiti to 90999. I just did!
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