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Posts Tagged ‘mobile’

How to Track Hurricane Sandy Through Social Media

In Culture, Digital Media, Social Media on 10/28/2012 at 7:50 pm

Every major broadcast network has hour-by-hour hurricane updates, but social media is still the best source of information for communicating and receiving information in real-time. With 4,749 Twitter mentions/hour of hashtag #Sandy, the social network provides an abundant amount of information quickly and efficiently. And even more importantly, you can get these alerts on the go, no matter where you are!

Here are the most-influential sites to visit:

The Weather Channel Social

The site pulls in all weather-related tweets based on one’s geographic location. Site visitors customize the Twitter dashboard by filling in their zip code after which they receive relevant tweets. The site also shows users which state has generated the greatest amount of tweets and allows users to click on each state to see the specific tweets within that location. The site also has updates on flight statuses within specific locations.

The New York Times Interactive Map

This interactive site allows visitors to look up the Hurricane Sandy forecast with their zip codes and track the storm’s current & projected paths. The site projects three different views of the hurricane: map, satellite and radar.

NASA Satellites

NASA demonstrates animated satellite imagery over the last two days, tracking Hurricane Sandy’s move from the Bahamas into the U.S. eastern seaboard. NASA satellites provide forecasters at the National Hurricane Center with infrared, visible, cloud height, temperature and rainfall data as Sandy continues to affect the U.S. East Coast.

Sesame Street Hurricane Kit

For those of you who have kids at home, Sesame Street has compiled a series of videos, tips and activities that can help young children learn more about hurricanes and natural disasters, help them feel safe, and cope with emotions.

Google Crisis Map

Google just launched an interactive crisis map that shows NYC residents evacuation zones, Red Cross emergency shelters, public alerts, traffic conditions, and links to other authoritative storm resources.

Top Twitter accounts to follow:

  • @fema: The official Twitter feed of Federal Emergency Management Agency
  • @MTAInsider: The official Twitter feed of the Metropolitan Transportation Authority of the State of New York
  • @NYGovCuomo – Official Twitter account for the Governor of New York State
  • @redcrossny – Official twitter stream of the American Red Cross Greater NY Region; serving NYC, LI, Lower Hudson Valley & Greenwich, Ct.
  • @twc_hurricane: The Weather Channel’s all-hurricane tweets
  • @NASA: Lovely satellite photos and animations of not-so-lovely storm
  • @breakingstorm: Real-time severe weather updates

For a complete list of accounts to follow, subscribe to the #Sandy Twitter List: https://twitter.com/femaregion2/new-york-state-sandy/members

Top Twitter Hashtags to follow:- s

  • #Sandy
  • #HurricaneSandy
  • #Hurricane
  • #Frankenstorm
  • #Sandypets
  • #Evacuation
  • #NYC

Must-have mobile apps:

  • Hurricane by American Red Cross (available via iTunes or Google Play): Includes real-time storm monitoring, locations of open Red Cross shelter, simple steps and checklists people can use to create a family emergency plan, preloaded content that gives users instant access to critical action steps even without mobile connectivity, toolkit with flashlight, strobe light and audible alarm, and badges users can earn through interactive quizzes and share on social networks
  • FEMA (available via iTunes, Blackberry App World or Google Play): This app contains preparedness information for different types of disasters, an interactive checklist for emergency kits, a section to play emergency meeting locations, etc.

Stay safe everyone!

12 Creative QR codes

In Digital Media on 06/17/2011 at 11:52 pm

QR codes are becoming more and more mainstream now although more brands integrate them than people scan them.  Although Americans have been slow to adopt  these compared to the Japanese, we’ve definitely seen QR codes integrated across many innovative campaigns.  I’ve compiled a list of my favorite word wide uses of QR codes. Which one is your favorite?

 

 

 

 

 

 

 

squid ink edible qr code tantara

 

Successfull QR Tortilla scan

 

Successful waffle QR

 

 

Three Riveting Startups You Should Know About

In Digital Media, Social Media on 05/21/2010 at 4:09 am

Ah, home, sweet home! It’s been a long and tiresome day, but very rewarding.  After work, I headed over to a Digital Flash NYC event that featured two Mashable panelists, a diverse set of questions from the audience, and an open bar. Hopefully, the open bar liquor had something to do with the ditzy question from the back of the room–“Why would I read Mashable? I’m interested in fashion; who is wearing what”–asked by a former teacher.  Either way, I met some amazing, new start-ups that I just couldn’t wait to write about. So here it goes…

  1. Catchafire.org connects volunteers within the areas of design, social media, advertising, legal, public relations, marketing, and others, with non-profit organizations. If you are a volunteer, you simply select your skill areas and the social cause you’d like to support, integrate your LinkedIn profile, and select a project of your choice. If you are a non-profit organization, pick a project from the project menu, and wait to see who your match is.
  2. Pixable aggregates your and your friends’ photos from multiple Web sites, including Facebook, Picasa, Flickr, SmugMug, and Photobucket into one central site and allows you to create and print photo books.
  3. EZTexting, founded in 2006, provides a simple, affordable text messaging platform for small to medium-sized businesses. The company allows businesses within the education, hospitality, religion, politics, non-profits, and technology industries to develop and execute a text messaging campaign within minutes.

What are some of the newly launched startups you’ve stumbled upon? Let me know.

How Is Social Media Helping Haiti After the Earthquake

In Digital Media, Human Rights, Social Media on 01/14/2010 at 7:38 pm

By Irina Skaya

In the early 1900s, we relied on radio to transmit news such as the Titanic catastrophe; in the 1930s, we tuned into CBS to watch TV’s first coverage of a presidential election, and in the 1990s, we began to consume media more rapidly and more globally via the Internet. Last year, millions witnessed the presidential election of President Barack Obama, the nation’s first African-American president via live streams on social networks sites such as Facebook. Despite how our media consumption has vastly changed, it was the media networks that disseminated the news to the people. The earthquake in Haiti, with the exception of the Iranian and Moldavian Twitter revolutions is the first global catastrophic event that has truly shifted the way we consume news, placing citizen journalists in the epicenter of the journalism.

With many of the major communication lines down, media outlets, from television to newspapers, relied on user-generated content, including blogs, tweets, Facebook status updates, and YouTube videos to inform the public of the tragic event, emphasizing the importance and the power of social media today. According to Facebook, there have been 1,500 status updates per minute containing the word “Haiti” since the earthquake, with many desperately searching for relatives, uploading their photos on Facebook.  The Facebook group called “EARTHQUAKE HAITI” has drawn more than 100,000 members since going up on Wednesday and dozens are being added by the second. The group’s Wall is acting as a real-time wire service with messages that range from cries for help from within Haiti to donation offers and information gathering websites.

Twazzup.com reports that there have been 5,176 tweets containing words, “Help Haiti” and hashtags “#Haiti” on Twitter. Yesterday evening, 218 quake iReports from Haiti were sent to CNN. As a result, CNN’s iReport had 1.4 million page views, a 240% increase over an September-October benchmark; the usual traffic is between 200,000 and 400,000 page views per day.  Mobile has also played a key role in the Haiti quake, raising $3 million just for Red Cross alone via text messages.

For real-time Haiti coverage from citizen journalists follow the following tweeps:

http://twitter.com/fredodupoux
http://twitter.com/RAMhaiti
http://twitter.com/yatalley
http://twitter.com/zabelbok

To donate $10 to the Red Cross for Earthquake relief in Haiti, text Haiti to 90999. I just did!

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