Internet search can give a lot of insight into someone’s life. It can reveal our personality, desires, needs, behaviors, and passions. Remember the Google television spot that aired during the Saints-Colts Super Bowl game this year? “Parisian Love,” Google’s very first Super Bowl commercial, and one of the most-talked-about 2010 Super Bowl ads, shows how the internet and search engines are integrated into everyday life. As part of its search stories campaign that launched in November 2009, “Parisian Love” tells a story of a young man who studies abroad in France and along the way uses Google to find the girl of his dreams. Now, Google is inviting users to create their own version of the “Parisian Love” search story with their new Google Search Stories Video Creator tool located at youtube.com/searchstories.
In today’s consumer-focused world, every successful brand is shifting towards consumer-centric advertising that combines more granular targeting and measurement with cross-platform integration in order to satisfy the digital demands of today’s digitally savvy customers. After dipping its toes in the Super Bowl television advertising, and testing the social media waters with Google Buzz in recent months, the internet search giant is embracing user-generated content, allowing anyone, regardless of their video production skills, to create their own Google search stories and share the videos through their extended social networks, including Facebook, Twitter, MySpace, just to name a few.
Three simple steps in creating a search story:
- Enter a sequence of 7 search queries (words or phrases) into the Google Search Stories Video Creator Tool. The new UGC functionality tells a story when the search results are revealed and automatically formatted into a Search Story video
- Select the music that is most-appropriate to the topic of your search story from the soundtrack library and add it to your video
- Preview your video. Here you will have one more chance to edit your search queries or simply change the music. If you are satisfied with the story created, you will write in the title and description of your search story as well as select the genre of your story, which can match the genre of the soundtrack music. Once your video is complete, you can upload it to YouTube (assuming you have a YouTube or Gmail account) and share it across the interwebs.
Google will post some of the most creative and fun user-created stories to the official YouTube Search Stories Channel.
Here is a sample search story. Now, go make your own and share it with the world!